KARACHI: Lea
rning Time is one of the fastest-growing developers and marketers of early lea
rning products for today’s kids- have launched a highly advanced English lea
rning product for children in Pakistan. Branded ‘Time for English with Lucy, Wiz and Ziggy’, the lea
rning kit was unveiled in a launch ceremony held on Friday at the company’s Karachi office.
‘Time for English with Lucy, Wiz and Ziggy’ is the most advanced English lea
rning kit currently available in the Pakistani market. Thanks to a combination of talking books, videos, activity books, flashcards and a tablet preloaded with educational apps, the product develops more than 20 essential skills in children.
Lea
rning Time’s ‘Time for English’ is part of the ‘A+ Program’ that has been launched in 18 countries around the world, including Pakistan, to help develop essential awareness, abilities and attitudes at an early age. What make this program unique are books that ‘talk’ in multiple languages. ‘Lea
rning Values with Lucy and Wiz’, another part of the program, has been submitted for Guinness World Records because it can talk to kids in 10 languages, including Urdu, and teaches good behavior and essential valu
es. In Pakistan, Lea
rning Time A+ Program has been endorsed by many educationists, including Teachers’ Development Centre Director Abbas Husain.
“Pakistani parents have responded extremely well to Lea
rning Time products since its launch in October 2015,” said Mush Panjwani, who is Sales, Marketing, Training, and Lea
rning Time Director. He was vi
siting from Hong Kong for the product launch. “The Karachi International Book Fair in December 2016 was an eye-opener for the team, seeing the increasing awareness in parents who are looking for good quality educational products a
nd an educational alternative to gadgets”, he added.
Lea
rning Time has been marketing children’s products for over 20 years, and is now the biggest developer and publisher of early lea
rning material for the direct sales channel. The company is based in UAE with offices in Hong Kong too. ‘A Better Chan
ceR17; is the exclusive distributor for Lea
rning Time in Pakistan, and is headed by Jahangir Sachwani and his wife.